SAP Fiori successfully implemented at major Swiss retailer thanks to 5D approach

TheValueChain Nederland implemented a ‘360° Customer Insights’ SAP Fiori app for a leading player in the Swiss retail market. The purpose of the app is to give the sales staff of the company a better insight into who their customers are. This allows them to assist their customers with tailor-made advice.

SAP Summer School

SAP Summer School

On 4 July 2018, SAP Nederland organised the SAP Summer School for ByDesign and Business One partners. During the event, focused on Digital Transformation, TheValueChain Nederland zoomed in on SAP Fiori and the benefits it offers customers.

‘What makes this project unique is that it is one of the first implementations of a SAP Fiori app for SAP Business One on HANA,’ says Xander Rijken, principal consultant at TheValueChain Nederland. ‘Because there was no existing app in the Fiori library that met the customer’s needs, we developed a custom app. With the help of our 5D approach, we were able to carry out the project quickly and efficiently.’

This is not the first time this approach has paid off. TheValueChain has managed to successfully launch several Fiori apps to date using the 5D approach. The five Ds stand for: Define, Discover, Design, Develop and Deploy. Xander Rijken explains the approach in terms of developing the ‘360° Customer Insights’ Fiori app.


‘In the first instance, during a brown-paper session, an interactive meeting with the customer, we identified the bottlenecks in the current sales process. This session revealed that staff would be able to advise customers better if they knew more about the customer.’

To ensure that the design matched the expectations of the users, we submitted sketches to a test group. Because the users already gain insight into the operation of the application at this stage, this increases the degree of acceptance.

Xander Rijken

Principal consultant, TheValueChain Nederland



‘Based on interviews with future users, we mapped out the requirements the app had to meet. We summarised these business requirements succinctly in one page, which clearly formulated the purpose of the application as well as the obstacles the app removes. During this phase, the decision was made to build a custom app because existing Fiori apps were inadequate.’

SAP Fiori screen


‘To ensure the design matched the users’ expectations, we presented drafts to a test group. Using SAP, we created the definitive designs in a few iterations, taking into account the end-users’ feedback. The fact that the users at this stage gain an insight already into how the application works, increases user acceptance. That is a major plus point.’


‘We developed the front end with SAP Web IDE, the default development tool for SAP Fiori. We carried out the integration with SAP Business One with the Service Layer and XSODATA services. For projects with a tight schedule or limited budget, you can load the designs from SAP into Web IDE so that the front end is automatically generated. The developer will then take care of integration with the back end.’


‘During this final phase, the users test the app. If this runs smoothly, we make the app live and hand it over to the customer’s support department.’